Having covered the premium and the entry-level segment, Nokia is paying due attention to the midrange and hoping that it will pay off handsomely. The Lumia 720 was the leader of the company's lineup at this year's MWC and is arguably the company's best shot at extending its growth streak over the second quarter of this year.
The Lumia 720 is probably the most sensible WP8 package the Finns have designed so far. For all its progress over the past year, Windows Phone is still largely considered as a distant third in the smartphone race, which is dominated by iOS and Android. That's painfully true in the premium class where Microsoft and Nokia have no meaningful response to multiple-core CPUs and 1080p screens.
The midrange however, is a more friendly game, giving the good-looking and decently-equipped Lumia 720 a reasonable chances for a shot at top spot.
Besides, the Lumia 720 even has a couple of advantages over its premium sibling, the Nokia Lumia 920. First of all, the slimmer waistline brings out the best in the handset's design and the significant loss of weight is the best thing that could happen to the Lumia 720.
Key features
- Quad-band GSM/GPRS/EDGE support
- Quad-band 3G with 21 Mbps HSDPA and 5.7 Mbps HSUPA support
- 4.3" 16M-color ClearBlack IPS LCD display of WVGA resolution
- 6.1 megapixel autofocus camera with super-fast F/1.9 lens and LED flash, 720p@30fps video recording
- 1.3MP front-facing camera
- Windows Phone 8 OS
- 1 GHz dual-core Krait CPU, Adreno 305 GPU, Qualcomm MSM8227 chipset, 512MB of RAM
- Wi-Fi 802.11 a/b/g/n, dual-band
- GPS receiver with A-GPS and GLONASS support
- Free lifetime voice-guided navigation
- 8GB of inbuilt storage, expandable via the microSD card slot
- Active noise cancellation with a dedicated mic
- Built-in accelerometer, gyroscope and proximity sensor
- Standard 3.5 mm audio jack
- microUSB port
- Bluetooth v3.0 with A2DP and EDR, file transfers
- SNS integration
- Xbox Live integration and Xbox management
- NFC support
- Digital compass
- Nokia Music
- FM Radio
- A few prominent apps still missing, some apps incompatible due to 512MB RAM
- No system-wide file manager
- No lockscreen shortcuts
- Voice navigation is limited to only a single country
Obviously the reduced price tag, required some corners to be cut and the Nokia Lumia 720 wasn't treated to a 720p screen like the 920 or even to the WVGA AMOLED display of the Lumia 820. Yet, the ClearBlack IPS LCD technology has done reasonably well for the Finns, so the Lumia 720 shouldn't be written off on account of having a screen that's just too ordinary.
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